Privacy Policy
Last Updated: January 8, 2026
FarmTrack AI by Lamwa Vetcare
Welcome to FarmTrack AI ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, which connects farmers, farm workers, veterinarians, and marketplaces.
By using FarmTrack AI, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
1. Personal Information
- •Account Information: Name, email address, phone number, profile image, password (encrypted)
- •Verification Data: National ID, passport, license numbers (for veterinarians), KVB numbers
- •Location Data: GPS coordinates, farm addresses, service areas
- •Payment Information: M-Pesa numbers, bank account details (for veterinarians), transaction history
2. Farm and Livestock Data
- •Flock information (breed, size, age, health status)
- •Production records (eggs, meat, feed consumption)
- •Health records (symptoms, treatments, vaccinations, mortality rates)
- •Financial data (expenses, income, profitability metrics)
- •Photos and documentation related to your farm operations
3. Professional Information
- •For Veterinarians: License numbers, qualifications, specializations, years of experience, consultation fees, availability schedules
- •For Farm Workers: Assigned tasks, work schedules, permissions, activity logs
4. Usage and Technical Data
- •Device information (type, operating system, browser)
- •IP address, access times, pages viewed
- •App usage patterns, feature interactions
- •Offline activity logs (synchronized when connectivity is restored)
5. Communication Data
- •Messages between users (farmers, veterinarians, farm workers)
- •Consultation records and veterinary advice
- •Support tickets and customer service interactions
- •Notifications and alerts preferences
6. Marketplace Data
- •Product listings, descriptions, prices, images
- •Transaction history, purchase records
- •Reviews and ratings
We use the information we collect to:
- •Provide, maintain, and improve our services
- •Process your registration and verify your identity
- •Enable communication between farmers, veterinarians, and farm workers
- •Provide AI-powered veterinary analysis and recommendations
- •Facilitate marketplace transactions and payments
- •Send you notifications, alerts, and important updates
- •Generate reports and analytics for your farm operations
- •Enable offline functionality and data synchronization
- •Detect, prevent, and address technical issues and security threats
- •Comply with legal obligations and enforce our terms of service
We respect your privacy and do not sell your personal information. We may share your information only in the following circumstances:
1. With Your Consent
We share information when you explicitly consent, such as when you connect with a veterinarian or share farm data with a farm worker.
2. Service Providers
We may share information with trusted third-party service providers who assist us in operating our platform, such as cloud storage providers (e.g., Cloudinary), payment processors, and analytics services. These providers are contractually obligated to protect your information.
3. Legal Requirements
We may disclose information if required by law, court order, or government regulation, or to protect the rights, property, or safety of FarmTrack AI, our users, or others.
4. Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
5. Aggregated Data
We may share aggregated, anonymized data that cannot identify you individually for research, analytics, or industry insights.
We implement industry-standard security measures to protect your information:
- •Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS protocols. Sensitive data at rest is also encrypted.
- •Access Controls: We use role-based access controls to ensure only authorized personnel can access your data.
- •Secure Storage: Your data is stored in secure databases with regular backups and monitoring.
- •Password Protection: Passwords are hashed using secure algorithms and never stored in plain text.
- •Regular Audits: We conduct regular security audits and vulnerability assessments.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
You have the following rights regarding your personal information:
- •Access: Request access to the personal information we hold about you
- •Correction: Update or correct inaccurate or incomplete information through your account settings
- •Deletion: Request deletion of your account and associated data (subject to legal retention requirements)
- •Data Portability: Request a copy of your data in a machine-readable format
- •Opt-Out: Unsubscribe from marketing communications (you will still receive essential service notifications)
- •Privacy Settings: Control visibility of your profile and data sharing preferences
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- •Account data is retained while your account is active
- •Financial records may be retained for up to 7 years for tax and legal compliance
- •Health records may be retained for extended periods for veterinary continuity of care
- •Upon account deletion, we will delete or anonymize your data within 30 days, except where retention is required by law
FarmTrack AI is not intended for users under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
Your information may be transferred to and processed in countries other than Kenya, including countries where data protection laws may differ. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy, regardless of where it is processed.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:
- •Posting the updated policy on this page with a new "Last Updated" date
- •Sending you an email notification (if you have provided an email address)
- •Displaying a prominent notice in the app
Your continued use of FarmTrack AI after such changes constitutes acceptance of the updated Privacy Policy.
This Privacy Policy is effective as of the date listed above and applies to all users of FarmTrack AI.